If you're having trouble viewing this email, you may see it online.
Forward this message to a friend
Crescendo Apparel
MAD ABOUT DAD:
FATHER'S DAY GIFTS 
When you were little, he took you fishing. And tucked you in at night. A little later in life, he embarrassed you in public. And scared your dates off. He’s your dad, your own personal Superman, so get shopping. Father's Day is June 20.
 
Bowtie or no tie.
Located on Chicago's West Haddon Avenue, Bird Dog Bay specializes in whimsical ties, especially the bowtie, which BDB may have single-handedly revived in Chicago.
SHOP: Bird Dog Bay, $48 for a bowtie. ("Big Five," shown here, is one of many funky but somehow still classic patterns available).
 
Change agent.
For the green dad, Trees For A Change replaces trees that have been destroyed by wildfire or disease, using your donation.
SHOP: Trees For A Change, $35.
 



FASHION WORD WIKI
Expand your fashion IQ with our monthly(ish) vocabulary word.
 
Knife pleats: You’re probably most familiar with the classic, vertical knife pleats seen on a cheerleader’s uniform or bag-piper’s kilt. They were also popular on 16th century petticoats, you will recall.
 
When it comes to design details, we like to shake things up, so we've used the pleating technique horizontally here, on the back pocket of our Martha’s Vineyard Pant. 
 
Why we love them: Knife pleats add interest without adding bulk, since they don’t jut out from their gathering point.
 

ABOUT US
Crescendo Apparel, designed to fit and flatter women with small waists and full hips, is sold in studio, via trunk shows and at private events.

To shop our collection or find out more, call us at 888.215.0270. Through the month of May, you'll enjoy a 15% discount off your first Crescendo order. Just mention the eZine discount.
 
Shown above, Crescendo model Vikki in our Kayla Pant (Finally, a white pant that lengthens your lines!). We've paired it here with our Zen tank in cobalt.

Kathryn McKechnie
Kathryn McKechnie, Crescendo's Founder and President
LETTER FROM THE EDITOR 
Welcome to the May issue of Crescendo's eZine. We have a great read in store for you, and I mean that literally. In "The Haute Reader," we present our favorite summer books about fashion and style. In fact, we have so many hard-to-put-down picks that this issue marks the first in a two-part series on summer fashion reads.
 
It's one thing to read about fashion and style, another thing entirely to pull it off, what with all that can go wrong. Deodorant leaves white marks, bra straps wander and sweaters snag. 
 
So we've compiled a list of the best quick fixes for fashion emergencies. Each is economical and, in at least one case, high on the glycemic index: Did you know that rubbing white bread on a deodorant mark will remove that chalky residue? Strange. True. Read on.
 
We also checked in with designer/consultant Jane Hamill, who helps fashion designers run profitable businesses. She's turning MFA's (or MFA-types) into MBA's by teaching them business strategies they didn't learn in art class. But you don't have to be a designer to benefit; Hamill's ideas apply to any creative entrepreneur who seeks to sharpen her business chops.
 
Finally, Father's Day is coming up. Our gift guide for pop, left, has something for every dad: green dad, DIY dad, and good, old-fashioned, necktie-wearing dad. (A bowtie, like the one we found, gives that typical father's day gift an atypical twist. Literally.)

Enjoy the issue.


FASHION EMERGENCY PREPAREDNESS!
CHANNEL YOUR INNER MACGYVER
Death, taxes and fashion emergencies: These are the certainties of life. If you own pantyhose, in other words, they will run. If static exists (and indeed it does), it will cling. And if you find yourself mournfully late for a career-making appointment, you can expect your fashion emergency to strike right then and there.

The way around such untimeliness: Make like MacGyver and improvise. In our careers, we've diverted all manner of fashion mishaps with miscellaneous items like double-sided tape and Band-Aids®. We've gathered our favorite fixes (some are old standards; others will be new) and present them to you in this stockpile of solutions



Let's face it. Brilliant designers aren't always bottom-line "quant" people. Enter consultant Jane Hamill, whose strategies for fashion entrepreneurs apply to all creative entrepreneurs who break out in hives at the sound of "P&L statement." (Or they  would if they knew what that meant.)
TURNING MFA'S INTO MBA'S   
In 1992, designer Jane Hamill launched her wildly successful, eponymous line of women’s dresses and sportswear. She carried the line in her own Chicago boutique, also called Jane Hamill, and in stores like Marshall Field's and Saks until 2007, when she sold the business. Cha-ching.
 
Instead of establishing permanent residence on a Monte Carlo beach chair, Hamill took up teaching at Columbia College, where she remains an adjunct faculty member, and started a consultancy to help fashion retailers manage inventory, cash flow and other business minutiae.
 
Now, she’s bringing her accumulated wisdom to designers specifically. In this new branch of her  consultancy, she works with designers who want to (or already have) launched their own clothing lines.

The premise? Being a visionary designer does not necessarily mean you'll be a great businessperson. And that's okay. You can't learn to be visionary, but you certainly can learn QuickBooks.

In the end, any budding entrepreneur with what we'll call "left-braininess" should heed Hamill’s right-brain counsel, including these core ideas from one of her recent seminars.
 

THE HAUTE READER
It's summer reading season. To make sure your fashion IQ doesn't melt during the hottest months of the year, we’ve compiled a two-part series of some of the most entertaining, informative, fashion-centric page-turners on the shelves. You'll find how-to guides, tell-all tales and coffee-table books that inspire. 

This tome delivers total retro glamour via Norman Parkinson’s photography, dating from 1930's Britain. Why he matters: Parkinson was among the first to shoot models outside of the (yawn) studio, setting up editorial fashion shoots in down-at-the-heels, working class neighborhoods. Which was marvelously scandalous, love. ($43.55, hardcover)
 
A thorough, yet still surprisingly readable take on the politically empowering aspects of Marie Antoinette’s fashion choices. Whatever her reputation, this queen controlled her image down to the last detail. ($11.56, paperback) 

A hilarious, honest guide about how to use fashion (and particularly shoes) to divine the truth about your date. ($12.95, paperback)
 
Browse our list for more good reads
  

Give your living room a dash of London brio, with this compendium of imagery shot by British fashion photographer and pioneer Norman Parkinson.

DID SOMEONE SAY FREE CLOTHES?
Have you sent in your Crescendo Woman Competition entry yet? We're giving away a free Crescendo outfit, plus a one-hour consultation with a wardrobe stylist. Learn more.
Crescendo Apparel 2150 South Canalport Suite #3-A2 Chicago, IL 60608
888-215-0270 info@crescendoapparel.com www.crescendoapparel.com

Follow Crescendo on Twitter
Become a Fan of Crescendo on Facebook Join Crescendo's Mailing List
View our recent appearance on NBC 5 Chicago’s morning show



powered by emma
Subscribe to our email list